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Sales Funnel vs. Marketing Funnel: What’s the Difference?

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  • Sales Funnel vs. Marketing Funnel: What’s the Difference?

    Remember the days when all your sales team had to do was wait for marketing to deliver a hot lead, and then you got to do the fun work of reeling that lead in? Yeah, neither do I.

    The truth is, marketing and sales haven’t worked that way for a long time. Rarely does a deal come together as cleanly as "click ad, fill out form, talk to salesperson, make purchase." A complex buyer’s journey means a lot of functional overlap in the relationship-building process.

    Still, it’s important to recognize the distinct roles of sales and marketing in this process. These days, many of us could use a reminder.

    Let’s take a look at the sales funnel vs. marketing funnel contrast through a modern lens, with an eye on improving both.

    Understanding the differences between your sales and marketing funnel isn’t important just for telling them apart. It’s how you can make both better.

    Emil Somekh